To commemorate Dr. Groetken’s 20 years of practicing Optometry,

during the months of June and July, Groetken Family EyeCare is going to

“Celebrate the Family”

Every family member to purchase a full price pair of eyewear or sunwear,

additional immediate family members will receive

50% off Lenses*


20% off Frames*

*some exclusions will apply, call for details (712) 546-8998

*full price pair will be the highest priced frame and lenses

 Happy Spring into Summer!

     The best part of living in the Midwest is the weather changes. The seasons are the most treasured part of our Iowa lives. The beauty of spring is working it’s way into our day… the tulips, the green grass, the artwork of the land begins to turn from earth tones to bright colorful hues. I am so thankful that I am offered the opportunity to help people see the world through eyewear and lenses that provide the most advanced technology available for clarity. I promise to not compromise the quality of the lenses that you see this beautiful world with. 

Hope to see you soon!

Dr. Elizabeth Groetken

unnamed (1)

Make Eye Care a Family Affair

At every age, your family members can benefit from regular eye care. 

From the very young to the young at hear, regular eye exams are important to keeping everyone in your family productive and well. Roughly 232 million Americans require vision correction (1), with 10% (2) of people at risk for vision loss. However, many problems can be detected through proactive care. 

And besides checking all aspects of your vision, comprehensive eye exams can sometimes reveal signs of certain undiagnosed health conditions such as high blood pressure, heart disease and diabetes (3). For the sake of your loved ones’ health and well-being, make getting an annual eye exam a part of your family’s health care routine, just like going to the dentist or getting a physical. Below you can see why eye exams are important for everyone in your family, at every age.

“About 232 million Americans need vision correction.”

Babies & Toddlers

The American Optometric Association (AOA) recommends babies receive a professional eye exam shortly after birth, at six months of age and again just prior to entering school (4).

School-age Children

A pre-kindergarten exam is a must (don’t assume school offered vision screenings are enough). 

  • About 80% of what children learn in the first 12 years comes through the eyes (5).
  • Up to 25% of school-age children may have vision problems that can affect learning (6).
  • The good news is that annual eye exams can protect children’s vision, overall health and provide insight into their learning.


  • 202.6 million adults in the United States with vision correction (7).
  • 29.9 million require some form of vision correction but don’t use any (8).

As we age, we’re more susceptible to eye conditions like cataracts, glaucoma, and macular degeneration (9). Yearly eye exams can help detect these conditions, so you can help keep your eyes healthy.


  • Annual eye exams are even more important for seniors.
  • Vision loss can be a contributor to lost independence among older Americans (10).
  • Serious eye conditions such as macular degeneration, glaucoma, and cataracts are most prevalent in people over the age of 60 (11).

No matter what your age, if you haven’t had your eyes examined in a while, there’s no better time to schedule an appointment. While you’re at it, encourage everyone in your family to see the benefits of good eye care.